Sustainability Research

Environmental strategic communications has long been a Hoggan specialty. Since 2005 the agency has participated in almost $2 million worth of survey and dialogue-based research on public understanding, values and attitudes toward sustainability, to help us figure out the most effective way to communicate and engage with the public on issues like biodiversity, climate change, food security, resiliency planning, and other aspects of sustainable development.

A strong majority of Canadians say that:

  • climate change is very serious, is happening now, and receives inadequate action from Canada’s leaders
  • government and business should address both economic and environmental challenges as a top priority
  • most companies’ sustainability claims are more for public relations purposes than actual results

Highlights of Hoggan’s 2009 surveys of more than 4,300 Canadians and 1,000 thought leaders (from the worlds of business, government, NGOs, media and academia) are available here:

Shared Values, Canadians & Sustainability – survey of the general population

Shared Values, Canadians & Sustainability – survey of thought leaders

A strong majority of dialogue participants supported: using markets to promote more sustainable development; strengthening the sustainability of cities and urban regions; making sustainable development a top priority for government; and addressing the growing gap between rich and poor as a social injustice. Participants identified three key barriers to acting more sustainably: mistrust of government and business; belief that individual actions have no meaningful impact on the big picture; and lack of reliable, relevant information.

The findings from Hoggan and Associates 2006 Sustainability research are available here:

Attachment Size
Hoggan SUSTAINABILITY Storytelling 2006 (1).pdf 806.86 KB
Hoggan Sustainability Choice Dialogues Report 2006.pdf 1.07 MB
SRI General Population Summary 2009.pdf 326.93 KB
SRI Thought Leader Summary 2009.pdf 313.69 KB