Case study: BC Hydro Invent the Future

CASE STUDY: BC HYDRO'S INVENT THE FUTURE YOUTH VIDEO CONTEST

Challenge:
BC Hydro was looking to increase the visibility and participation of young people aged 13 to 24 in their annual Invent the Future online video and essay contest.

Solution:
The Hoggan social media team designed and implemented a plan that brought the Invent the Future contest to where youth “gather” online. Along with our partners at Hangar 18 Creative we redesigned the Invent the Future website  to take advantage of popular social media channels  like Facebook and Twitter.

Result:
Invent the Future received a whopping 262 video and essay entries, more than 33,000 unique visitors and 143,000 pageviews and over 1,000 followers on Twitter.

A Facebook app was developed that allowed contest entrants to market their submission easily across the Facebook platform.

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