Case Study: West Coast Environmental Law

CASE STUDY:WEST COAST ENVIRONMENTAL LAW

Challenge:
West Coast Environmental Law is a relatively small organization with a information-heavy, out-of-date website that no longer served the needs of the organization. The WCEL team was familiar with social media and search engine optimization, but did not have the in-house expertise to tailor an online marketing program that matched their staffing and resource levels.

Solution:
The Hoggan team was brought in to layout  a plan and time line for the implementation of a new website that was able to:

1.Create a search able, user-friendly platform for the large amount of issues papers

2. Integrate and automate social media functionality

3 Make information more prominent in search engine page results for desirable keywords and phrases.

Result:
The new WCEL.org is set for success online.

The new design can expand and archive all of their white papers, reports and other written material. All of the documents are easily indexed and searchable to both  users and search engines like Google and Yahoo.

WCEL.org now uses best practices in design for search engine optimization (i.e. page specific meta-data and keyword derived URL structure), so their information is friendly to search sites like Google, making it more likely that their information will attain higher page rank results for desired keywords and phrases.

The WCEL team has started a Facebook Fan Page, a blog and a Twitter account that use a combination of automated and manual updating to help drive targeted traffic to their website.ebsite.

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