This one might seem like a no-brainer to many readers, but time and time again I ask bloggers what their traffic analytics look like and they ask me how they would go about seeing something like that – making it obvious that they are not using any kind of web traffic analysis software.
Analyzing your traffic is an absolutely essential to building a successful blog. After all, how else are you going to know if you are building a solid targeted audience of readers?
The good thing is that the solution to this problem is free and really easy to use. The best analytics package on the market is by far Google Analytics and all you need to do is set up a free account, walk through the easy steps, embed a bit of code in your blog and you are off to the races.
If you are using WordPress it is even easier because you can just load a Google Analytics plug-in.
With Google Analytics, you will be able to track how many unique visitors are coming to your blog, where they are coming from, where they live, how long they stay on your site and on and on and on – it is a very deep program for those who want to really get into it.
You can also see what content is most read on your blog, which is important because a lot of the time we are so caught up in our own worlds that what we think is important and interesting is not necessarily what others may find of interest. This can help shape future blog post content.
The best way to learn more about how to use Google Analytics and how it can help you blog better and gain a more targeted readership is to check out Google’s Analytic Video Channel tutorials. I took an afternoon and watched all of them and it was time very well spent.
Written by Kevin Grandia
[This is part of an ongoing series of articles on 50 Simple Tips to Better Blogging and you can check out all the previous tips there]