VOTEFORENVIRONMENT.CA

During the 2008 Canadian federal election, Hoggan co-founded a national, bilingual online project called Vote For Environment (now known as Project Democracy), giving all Canadians up-to-the-minute analysis of environmental issues and policies nationally and in their own specific riding. Credited with swinging the vote in several key ridings, Vote For Environment was nominated for a World Summit Award, an international award recognizing the world’s best e-Content and innovative ICT applications.

In the four-and-half weeks that the Vote For Environment ran, it garnered:

  1. 1. 580,693 unique visitors to the website
  2. 2. 3.2 million pageviews
  3. 3. 4,200 newsletter subsciribers
  4. 4. 5,360 online mentions
  5. 5. Interviews and mentions in almost every major traditional print, radio and television media outlet in the country

MACDONALD DETTWILER & ASSOCIATES

In less than a decade, MacDonald Dettwiler & Associates (MDA) has transitioned from a traditional systems company to a diversified information services company, all the while generating record revenues and earnings, capitalizing on synergies and laying the groundwork for continued growth. Hoggan has helped MDA’s corporate communications team on a media relations program, developing concise messages and presenting a compelling story to convey who MDA is today. Hoggan has also helped introduce MDA to key Canadian business media, building interest and relationships.

A&W CRUISIN’ FOR A CAUSE

Challenge:
A&W wished to raise awareness for their fundraising efforts for the Multiple Sclerosis Society.

Solution:
Hoggan & Associates worked with A&W to pair their popular event “Cruisin’ the Dub” with their fundraising efforts to gain momentum and bring awareness to the MS Society. A&W’s president and a Hoggan representative toured A&W franchises throughout the country, speaking to various publics about MS and how A&W was contributing to the MS society. Pairing the vintage cars with the cause ensured popularity targeting various generations and demographics in Canada.

Result:
A&W was able to raise over $500,000 for the MS Society and gain much deserved media attention to A&W. Hoggan continues to work with A&W on various projects, and is currently facilitating the organization of “Cruisin’ for a Cause 2010”.

AMEC

AMEC, one of the world’s largest engineering consulting firms, was concerned about a lack of awareness among target audiences for the scope of its services and economic contribution in the province of British Columbia. Hoggan jumped in with a host of communications strategies that increased the awareness – among politicians, opinion leaders, the business and financial sectors and targeted media – of AMEC’s economic contribution and global experience. More than just another global engineering giant, AMEC is now valued as the largest engineering consulting firm – in B.C.

WEST COAST ENVIRONMENTAL LAW

Challenge:
West Coast Environmental Law is a relatively small organization with a information-heavy, out-of-date website that no longer served the needs of the organization. The WCEL team was familiar with social media and search engine optimization, but did not have the in-house expertise to tailor an online marketing program that matched their staffing and resource levels.

Solution:
The Hoggan team was brought in to layout a plan and time line for the implementation of a new website that was able to:

  1. 1.Create a search able, user-friendly platform for the large amount of issues papers
  2. 2. Integrate and automate social media functionality
  3. 3 Make information more prominent in search engine page results for desirable keywords and phrases.

Result:
The new WCEL.org is set for success online.

The new design can expand and archive all of their white papers, reports and other written material. All of the documents are easily indexed and searchable to both users and search engines like Google and Yahoo.

WCEL.org now uses best practices in design for search engine optimization (i.e. page specific meta-data and keyword derived URL structure), so their information is friendly to search sites like Google, making it more likely that their information will attain higher page rank results for desired keywords and phrases.

The WCEL team has started a Facebook Fan Page, a blog and a Twitter account that use a combination of automated and manual updating to help drive targeted traffic to their website.

BUSINESS OBJECTS (NOW SAP CANADA)

Business Objects is a global leader in business intelligence software and, as such, it faces fierce competition – in selling its products and in keeping its employees. Hoggan has helped Business Objects to attract and retain top talent and to tell the story of its exciting and innovative Software as a Service (SaaS) solution. We have developed and implemented strategic communications to raise Business Objects’ profile using media relations and speaker placements – giving rise to a steady stream of media articles about Business Objects’ leadership, progressive workplace culture and philanthropic success.

BC HYDRO’S INVENT THE FUTURE YOUTH VIDEO CONTEST

Challenge:
BC Hydro was looking to increase the visibility and participation of young people aged 13 to 24 in their annual Invent the Future online video and essay contest.

Solution:
The Hoggan social media team designed and implemented a plan that brought the Invent the Future contest to where youth “gather” online. Along with our partners at Hangar 18 Creative we redesigned the Invent the Future website to take advantage of popular social media channels like Facebook and Twitter.

Result:
Invent the Future received a whopping 262 video and essay entries, more than 33,000 unique visitors and 143,000 pageviews and over 1,000 followers on Twitter.

A Facebook app was developed that allowed contest entrants to market their submission easily across the Facebook platform.

ANORMED INC.

Challenge:
Boston based Genzyme Corporation sent Hoggan’s longtime client, AnorMED Inc. an unsolicited take-over bid.

Solution:
Hoggan worked with AnorMED’s chairs and directors to develop a comprehensive-yet-agile communications plan that would anticipate various potential strategies and outcomes with media relations and direct communications with shareholders. It took 82 days of negotiations for AnorMED Inc and Genzyme to reach an agreement, all of which, Hoggan supported AnorMED and acted as consultant and facilitator to the negotiations.

DESMOGBLOG.COM

Founded in 2005 by James Hoggan and John Lefebvre, DeSmogBlog.com is a public advocacy project dedicated to taking a hard look at the impact of public relations on the issue of climate change. Aggressive and unflinching, the DeSmogBlog was named one of the Top 50 Eco-Blogs in 2008 by the Times of London.

Although a non-profit pursuit unconnected to our client work, DeSmogBlog has given the Hoggan team cutting-edge experience using social media to influence audiences and effect change. DeSmogBlog.com also received a “Leadership in Communications Award” by the Canadian Public Relations Society’s Vancouver Chapter.

DeSmogBlog articles and stories are routinely highlighted in the world’s most popular news blogs: New York Times DotEarth, Huffington Post, Daily Kos, ThinkProgress and Treehugger and its team has established itself as a source of solid research and reliable information for the mainstream media in North America and around the world. Its scoops have been picked up by the New York Times, the UK Guardian, the BBC, the Globe and Mail, the CBC and Associated Press, to name just a few. In its capacity as a research expert on global warming misinformation, it often assists major media including ABC News, PBS, Associated Press, BBC World Service and the New York Times, in developing global warming story ideas and content.

QLT INC.

Vancouver-based QLT Inc. is one of Canada’s leading biotechnology companies, a status to which Hoggan is proud to have made a 15-year contribution. Raising awareness and building good will among key audiences in Canada and the U.S., we designed and implemented a proactive media relations program to reach QLT shareholders directly and through North American business, financial and consumer media. We started by conducting research on investor, analyst and media attitudes and knowledge.

Then we helped QLT develop messages and positions that resonated with key stakeholders. We also developed media stories to reach shareholders, potential patients and partner companies through outlets such as Businessweek, CBC, CNN, CNBC, CNN-fn, Dateline (NBC), The Economist, Fortune, The Globe and Mail, Investor’s Business Daily, Life, Maclean’s, The National Post, The New York Times, Newsweek, Time, US News & World Report.