Collective Insights from IDEO: Small’s Big Potential & Beyond Corporate Social Responsibility

Posted on: March 15, 2012

In a spirit of open collaboration, IDEO created their Patterns series to capture and share some of the common insights and exceptional success stories they see bubbling up across projects and out in the world. By tapping into collective intelligence, they have created a platform for "elevating insights to the level of cultural impact."

We've curated a couple of pieces that really got our creative juices flowing.

The first piece, Beyond Corporate Social Responsibility, takes a look at how CSR is evolving from 'bolt-on' to 'built-in' social responsibility by transforming businesses' relationships with the public.

The second, Small's Big Potential, offers some advice for the overwhelming task of tackling large-scale social challenges with limited resources. Their diagnosis? Embrace the tension and connect small to a bigger purpose to unlock huge potential.