Human Change Resistance and How to Overcome It

Posted on: July 24, 2013

Brilliant new piece by Atul Gawande in the New Yorker about human change resistance and how to overcome it. The article touches on lessons from behavioral economics to explain why we still resist change in spite of overwhelming evidence scientific evidence of a destructive warming climate and the health damage that comes from high sugar and high-fat diets. These kinds of problems worsen every day because they're invisible, tedious and involve self-sacrifice. So when problems seem distant, sacrifices high and benefits low, we tend to resist change – even when we know better.

Atul writes about the brilliant public intellectual Everett Rogers who argued that hard changes are best spread by people talking to people. While some ideas catch like wildfire, according to Rogers, slow ideas are best communicated and spread through social interaction, where we follow the lead of other people we know and trust.

Link to New Yorker Article