James Hoggan on the Power of “Dread”

Posted on: February 25, 2016

Here’s a new column in BC Business by James Hoggan on “How dread increases society’s perception of risk.” 

Jim writes that,

“The power of emotion is a critical consideration in risk communication. No matter how good you think your argument is in a time of crisis, regardless of how provable your facts, if the public feels its liberty or right to fair treatment or livelihood is in danger, you’re losing the battle to dread.”

You can read the entire article over on BC Business at: How dread increases society’s perception of risk, James Hoggan.