This is an appearance from the show P3 that talks a bit about the concept of the Phillip Morris Theory of Global Warming. Enjoy:
As a public institution of international reputation, UBC is careful in selecting partners that reflect its values and contribute to strengthening the institution. Hoggan's track record and commitment to sustainability made it a natural choice to develop a multi-stakeholder communication strategy around UBC's Living Lab concept, a core element of the University's strategy at the cross-roads of innovation and sustainability.
- Pierre Ouillet, Vice-President Finance, Resources and Operations, University of British Columbia