Social Media Midweek Round Up

Posted on: March 10, 2010

Here’s what the Hoggan Social Media team is keeping an eye on this week:

MySpace is talking about it’s future. This one is interesting because we’ve been watching Facebook really eat into MySpace’s audience over the last few years and this has left a lot of people scratching their heads when it comes to figuring out where MySpace fits in the social media sphere.

Bing – Microsoft’s answer to Google – has launched a funny new ad campaign in the UK. Not a big story in and of itself, but it’s always interesting to see where Microsoft will go next in this rather hopeless attempt to reign in the search engine supreme master.

Here’s the ad:

SXSW Interactive gets underway this Friday in Austen, Texas. Pretty jealous of all those who found the time to go down. Watch for a whole bunch of “cool new social media tech” announcements coming out at SXSW.

Over the last two weeks I’ve been test driving the location-based local “Twitter-like” sensation, FourSquare. While I do see how this could be a very cool and engaging tool for specific campaigns and events (like SXSW Interactive), I am finding it pretty uninteresting as a day-to-day tool.

And finally, I am working on a lengthy column for Huffington Post Technology looking at the idea of social search and how Facebook might just be the next Google. I will cross-post it here.