Like in traditional media formats, controversy sells and you need to look know further than someone like shock jock radio host Rush Limbaugh who has built an empire on this idea.
While you don’t have to be nearly as over-the-top as someone like Limbaugh, you can attract new traffic by blogging about your position on an issue related to your business.
You will also see a lot of return visits because when you take a position in a blog post, you increase the liklihood that others will add their own two cents in the comment section and check back to see if you or others have responded. On that note, I recommend that if comments do begin to appear that you engage with the commenters – especially if you are just starting out as a blogger.
All over the internet there are these longstanding epic “flame wars” or heated comment section arguments that have been going on for years logging thousands of comments still to this day. All because the writer took a stand like, “Why I love my Blackberry and hate the iPhone” or ‘Why the Washington Redskins Stink.”
Taking a stand can be tricky though and it is important that you remain respectful and get your facts right. Past that, go for it.
Taking a stand is a great way to show your thought leadership and expertise and it can also engage a very large audience in an interesting conversation.
Written by Kevin Grandia
[This is part of an ongoing series of articles on 50 Simple Tips to Better Blogging and you can check out all the previous tips there]