Blogging Tip #4: Write like you have a million readers

Written by Kevin Grandia

Unless you’re super-famous or already have a large built-in audience, the first year or so of blogging can be a pretty tough slog.

You will see traffic spikes of optimism that come crashing down to days of very little traffic or any at all. This can very disheartening and frustrating and this can lead to a little bit of sloppiness – you might forget to spell check or not tag items or give your posts poor titles, or *gasp* start posting pictures of your cat – thinking that it doesn’t matter because nobody is reading anyways.

But if you keep at it, your traffic will grow and one day you might regretting all of those less-than-stellar posts with spelling errors and photos of your cat in a party hat (not that there’s anything wrong with cats).

So always write like you have a millions readers, because one day you just might.

[This is part of an ongoing series of articles on 50 Simple Tips to Better Blogging and you can check out all the previous tips there]

Blogging Tip #2: Cross-Posting

Written by Kevin Grandia

Crossposting is a great way to reach new audiences and drive more traffic to your own blog. All it means is that when you write a post, you take it and post it on another blog that you have access to.

Warning: I do not mean that you should go out and start another blog where you simply cut and paste your content. This would be very redundant and has very little value – it is also something that Google frowns upon and may actually  effect your overall page rank.

What I DO mean is to seek out other blogs covering the same areas as you are that you think might be open to posting your content.

What you are looking for is either single-author blogs you really respect or large multi-author blogs whose business model is to amass a very large quantity of content everyday. In either case, email the owner or editor of the blog, introduce yourself and ask if they would be willing to cross-post your content from time-to-time.

If they agree take them up on the offer and either post the content directly if they let you or send them the content you would like to have posted. Ensure that you always are attributed as the author of the article and that there is a link back to your blog.

[This is part of an ongoing series of articles on 50 Simple Tips to Better Blogging and you can check out all the previous tips there]

Blogging tip #5: Try Video, it’s King

Written by Kevin Grandia

There is a saying in social media geek land that goes something like, “On the internet, content is King, but video rules.”

Okay, I might have just made that up, but when you consider that the average person watches an average of 182 online videos a month, I sometimes wonder why I spend any time at all writing blog posts.

There is in fact a lot of reasons why written blog posts are still very valuable for things like search engine prominence and low production costs, but think about how you might be able to integrate some video content into your blog.

It might be something as simple as a tour around your office introducing staff, or if you are in the service industry you can demonstrate to your customers what it is you do. For instance, a plumber could do quick and simple video showing the 5 things to remember when trying to unplug a toilet or a real estate agent could do a tour of home they have listed.

Your video doesn’t have to be a Hollywood production and nowadays even the cheapest cameras shoot in high-definition.

Once you’ve shot a video I would recommend uploading it to Youtube and then copying and pasting the embed code into a blog post.

[This is part of an ongoing series of articles on 50 Simple Tips to Better Blogging and you can check out all the previous tips there]