Since the last time I updated our (April 2010) Facebook Usage Map for Canada, there has been major growth in every province and territory with very large amounts of new users being recorded in British Columbia, Ontario and Quebec.
In fact some of these 3-month jumps are so big I am looking into it further to see if there may be some differences in the way Facebook is recording and reporting new members from the last map I created.
Foursquare Mayors now get discounts at Starbucks
Why not start of this week’s Buzz with a caffeinated story about my favorite coffee shop. The geo-location social media game/sharing platform Foursquare gets some serious profile after Starbucks announced the Foursquare ‘Mayor” of any location in the US will get $1 off frappacinos until the end of June. The “Mayor” in Foursquare is the person who has updated their status the most times at any given location indexed on the Foursquare platform. Very nice marketing for Starbucks as well, who will definitely reap the benefits of showing how social media savvy they are.
While many remain cynical about the long-term viability of Foursquare and other geo-location social media platforms, they continue to gain headlines. Kind of reminds me of when Twitter first got going.
50 Simple Tips to Better Blogging
My long-awaited blogging guide is now in production. I am rolling it out here on the Hoggan blog as a series of 50 posts that will then indexed into a downloadable e-book. You can follow the series easily by subscribing to our RSS feed or you can check back in a month or so for the entire guide.
Hosting With GoDaddy? Might Want To Rethink That Decision
Do you use Godaddy for any of your web hosting? A lot of people do, including me. I run a few smaller blogs on the platform while I use a much larger private server that runs on the Amazon cloud for any commercial projects. Apparently blogs using wordpress on the Godaddy servers are vulnerable to being hacked. This in-depth article has all you need to know about fixing the issue.
The 8-Step SEO Strategy
I have been following this series over on SEOmoz who I think are the best when it comes to the world of search engine optimization. The series by Laura Lippay provides a good starter kit to anyone looking to build up their companies presence in search engines.
Facebook’s latest privacy woes
Privacy continues to be a huge issue over at Facebook and last week saw the company again making headlines. Last week the company released new privacy guidelines in a handy 5,830 page document and people are not too happy. Like Google, much of the value of Facebook lies in it’s massive database of personal information offered up by its members and the social media giant has never been too good at getting the balance right when it comes to defining what information it does and doesn’t own.
That’s it for this edition of the Buzz. What did we miss? Leave your comment or question below.
If you don’t know who Julian Smith is, you aren’t addicted to funny Youtube celebrities like I am . Julian Smith has a weekly showon Youtube that garners around 1 million average viewers, making him more popular than a lot of TV sitcoms!
If you’re interested in using Facebook as a marketing tool, then this 4 minute video is well worth taking the time to watch. Some of the things Julian hates are just really funny, but some provide a pretty accurate description of things that people do on Facebook that are annoying and things you definitely don’t want to avoid when it comes to developing a social media strategy.
He also shows how “social” media is ultimately “social,” but for some reason things you would never do in-person, many of us think are okay to do on social media channels like Facebook. My rule of thumb: before you say/do/tweet or whatever on a social media platform ask yourself if it is something you would do at a party.
To many in the environmental movement, PR is akin to clear-cut logging or polluting rivers, but Jim Hoggan has a very high standard for his profession. He is committed to telling the truth and despises spin and deception.
- David Suzuki, Co-Founder, David Suzuki Foundation