When I say “Sustainability” You Say What?

Did you know that 66% of Canadians think that if Canada adopted sustainability as a top priority it would have a positive impact on employment?

That is one one the many interesting things we’ve found over the last five years, that the team here at Hoggan & Associates has led a project called the Sustainability Research Initiative.

The idea behind the project is to develop a deeper insight into Canadian attitudes and understanding about sustainability.

So far we’ve undertaken over $2 million in research on the subject and, even today, we continue to draw new insights and ways of thinking about sustainability – trying to answer important questions like: What do people think when they hear the word sustainability? How do we move people from caring about the environment to living more sustainably in their day-to-day lives?

Here is a few of the interesting things we have found in our research about how Canadians think when it comes to sustainability:

“Sustainability” Spells Uncertainty
Few were able to clearly define the term “sustainability.” When given a range of choices, 12 percent of respondents equated the term with “Ability to last/continue for the long term.” That said, just over half (56 percent) of those surveyed were familiar with the definition “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

Economy and Environment are Not Mutually Exclusive
Even in these challenging economic times, 67 percent of Canadians felt that government and business should make both economic and environmental challenges, such as climate change, a top priority. In contrast, 33 percent of Canadians felt government and industry should focus on fixing the economy before addressing environmental issues such as climate change.

Canadians Know What the Solutions Are
Canadians overwhelmingly agreed that a variety of progressive policy solutions will help the country achieve a higher degree of sustainability. Of 19 different government policies described in our survey, the three scoring the highest are: “develop clean energy sources such as wind, solar, hydro, and tidal,” (92 percent), “develop renewable energy sources such as wind, solar, hydro, and tidal,” (90 percent), and “require the construction of all new homes to meet high energy efficiency and other environmental standards” (86 percent).

There is a lot more we have discovered and you can find more information in the overviews we have  recently published on our website:

Shared Values, Canadians & Sustainability: survey of the general population

Shared Values, Canadians & Sustainability: survey of thought leaders

Help the Climate Movement Win a Webby Award!

This is re-printed with permission from the TckTckTck campaign, which was  a Hoggan & Associates client.

We recently received the fantastic news that this website, TckTckTck.org, is nominated for Best Activism website in the Webby Awards. And we need your help to win!

Over the past year tcktcktck.org has been the hub of one of the biggest, most diverse movements in history; bringing together 15 million people in a call for a fair, ambitious and binding climate agreement at the COP15 conference in Copenhagen last December. While our leaders did not give the world the deal we wanted, the climate movement is only beginning.

A Webby Award is like an Internet Oscar. There is no bigger, higher profile, or more global award for web excellence. Winning would help us raise the profile of our campaign, the climate movement and the incredible relevance of our cause worldwide.

We hope you will take a few minutes to vote for us and for two of our partners, 350 and Greenpeace International, who are also nominated for Webby Awards this year. Greenpeace is nominated for Best Green Website for their beautiful online time capsule project ‘Love Letters to the Future’. 350.org is nominated for Best Video in the Public Service and Activism category for their lovely wordless video ‘Because the World Needs to Know’.

With every vote, you’re bringing us closer and helping to raise the global profile of the climate movement!

If you have never voted for the Webby Awards before, it is a very simple process.

Hoggan 20-10 Clean Company List beats overall equity indices in Q1 2010

We released the latest update of the Hoggan 20-10 Clean Company list today.

The largest clean energy/technology companies traded on Canada’s Toronto Stock Exchange (TSX) outperformed the overall Canadian and United States equity markets during the First Quarter of 2010, according to the latest update of the Hoggan 20-10 Clean Company List released today.

The average value gain of the 20 largest clean energy/technology companies traded on the TSX was 25% compared with the TSX composite whose average gain was 2.5%. In the U.S., the S&P 500 increased 5%, the Dow Jones Industrial Average increased 4% and the NASDAQ composite average increased 5.5%.

The average value gain of the 10 largest clean energy/technology companies traded on the Toronto Stock Exchange Venture (TSXV) market was 4% compared with the TSXV composite average’s 4.8% gain.

The Hoggan 20-10 Clean Company List includes the 20 largest clean energy/technology companies traded on the TSX and the 10 largest clean energy/technology companies traded on the TSXV as measured by market value at close of trading March 31, 2010.

Also released today was the Hoggan B.C. Clean 15 list that tracks the 15 largest clean energy/technology B.C.-based companies trading on either the TSX or the TSXV. The average Q1 value gain of the Hoggan B.C. Clean 15 was 15%.

The lists, first launched in 2009, are updated quarterly by Hoggan & Associates, a Vancouver-based communication firm that specializes in the clean energy/technology sector.  (1) (2)

Shafiq Jamal, Hoggan & Associates Executive Vice President, said value gains during Q1 2010 have been achieved by companies that are successfully competing in commercial markets and are effectively communicating their progress to investors.

“The most impressive value gainers have been clean power companies that have won commercial power sales contracts with B.C. Hydro and clean technology innovators on the leading edge of enabling cleaner and more efficient cars, trucks and buses.

“Investors have shown they are not interested in pie-in-the-sky ideas. They are interested in companies that can fill the huge need for commercial alternatives to fossil fuels and energy waste,” said Jamal.  “Clean energy/technology companies that want to compete successfully for investor attention must effectively demonstrate that their business plans are leading to commercial products and services that generate revenue and profits.”

“Our Hoggan 20-10 Clean Company and B.C. Clean 15 lists are scoreboards highlighting the success that clean power and clean tech companies are having at attracting investors,” said Jamal.

Click on the links below to download a full PDF version of:

Hoggan & Associates Clean 10 TSVX – 10 largest TSXV-listed clean tech companies by market value

Hoggan & Associates B.C. Clean 15 List – 15 largest TSX/TSVX-listed clean tech companies in BC.

Hoggan & Associates Clean 20 TSX – 20 largest TSX-listed clean tech companies by market value.