Did you know that 66% of Canadians think that if Canada adopted sustainability as a top priority it would have a positive impact on employment?
The idea behind the project is to develop a deeper insight into Canadian attitudes and understanding about sustainability.
So far we’ve undertaken over $2 million in research on the subject and, even today, we continue to draw new insights and ways of thinking about sustainability – trying to answer important questions like: What do people think when they hear the word sustainability? How do we move people from caring about the environment to living more sustainably in their day-to-day lives?
Here is a few of the interesting things we have found in our research about how Canadians think when it comes to sustainability:
“Sustainability” Spells Uncertainty
Few were able to clearly define the term “sustainability.” When given a range of choices, 12 percent of respondents equated the term with “Ability to last/continue for the long term.” That said, just over half (56 percent) of those surveyed were familiar with the definition “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
Economy and Environment are Not Mutually Exclusive
Even in these challenging economic times, 67 percent of Canadians felt that government and business should make both economic and environmental challenges, such as climate change, a top priority. In contrast, 33 percent of Canadians felt government and industry should focus on fixing the economy before addressing environmental issues such as climate change.
Canadians Know What the Solutions Are
Canadians overwhelmingly agreed that a variety of progressive policy solutions will help the country achieve a higher degree of sustainability. Of 19 different government policies described in our survey, the three scoring the highest are: “develop clean energy sources such as wind, solar, hydro, and tidal,” (92 percent), “develop renewable energy sources such as wind, solar, hydro, and tidal,” (90 percent), and “require the construction of all new homes to meet high energy efficiency and other environmental standards” (86 percent).
There is a lot more we have discovered and you can find more information in the overviews we have recently published on our website: