As one of the biggest grammar geeks on the planet (my 3rd favorite book is Eats, Shoots & Leaves), this next tip was actually really hard to follow when I first started writing on blogs, but it is an important one and I have seen very interesting blog posts completely fail because the author ignored this tip.
The internet is a fast-paced place where people will hit Google in one second, type a search phrase and then bounce from search result to search result in a matter of seconds, doing a lightening quick eye scan to see if the article is useful or interesting.
While there is no hard rule for where a paragraph should break, the most common definition is that a paragraph break comes after you have completed a single thought. That could take one sentence or it could take ten, but typically it will take at least three or four sentences. The problem is that three or four sentences can create a very large and imposing block of text that is not well suited to the quick to come, quick to scan and quick to leave web user. As you can see in this paragraph I have written right now, a few sentences can quickly become a large blob of text.
So the tip is simple: throw out the idea of a paragraph when writing a blog post and shape your writing in a way that makes it easy to scan and see what the main points of your blog post are.
Forget the idea that you must break the paragraph at the end of a complete thought and write for usability and visibility.
Written by Kevin Grandia
[This is part of an ongoing series of articles on 50 Simple Tips to Better Blogging and you can check out all the previous tips there]