Here’s what’s hot in social media and online marketing that has us buzzing here at Hoggan this week.
How to use government website information to create sticky linkbait
This is a great column on Search Engine Land about driving valuable traffic that stays on your website by providing government information related to your service and/or product. It is something we do on our blogs and a recommended strategy for our clients. This article has some interesting polling data by Pew to back up this tactic.
Yahoo acquired location-based social network
The battle continues to heat up around location-based social networking channels, with Yahoo buying an Indonesian network called Korpol. This is a sector we’re watching very closely as it continues to grow with the most popular location-based networks in North America being Gowalla and Foursquare.
Design entry pages, not homepages
This article nails it. With the way people share links (i.e. twitter), seek information (i.e. Google) and filter the information they receive (i.e. RSS feeds), there is less and less traffic visiting your homepage in comparison to the individuals sub-pages on your website. This is a very important shift that is happening and will have many people reconsidering the traditional models of web design and information architecture.
Murdoch’s next step: hiding the UK Times articles from search engines
I wish Murdoch all the luck in the world with this idea and I am sure he’s thought through the idea that information in the form of news has become a very cheap commodity online. Maybe he has a trick up his sleeve?
Wendy’s frosty gets a social media infusion
Good on Wendy’s, this looks like a very comprehensive summer social media marketing program. Lots of ideas here for any business wondering how social media can be used to promote their product or service.
(p.s. I know this “monday” buzz is coming out on Tuesday, but it was a long weekend here in Canada)