Jim Hoggan's PR Tips

PR Tip #1: There is no "off the record"

PR Tip #2: Keep it Brief

PR Tip #3: Assume Intelligence, Guard Against Ignorance

PR Tip #4: Media Bashing: A Short-Term Pleasure

PR Tip #5: Manage Media Expectations

PR Tip #6: Transparency 101: Rip the Band-Aid Off Quickly

PR Tip #7: Transparency 201: Covering the Basics

PR Tip #8: Transparency 301: Managing Other Sources

PR Tip #9: Great Publicists are Great Listeners

PR Tip #10: Honor Your Critics: They Could Become Your Best Friends

PR Tip #11: Public Values Trump Private Facts

PR Tip #12: The 15-Minute Rule

PR Tip #13:  News Offers No Guarantees

PR Tip #14: Be Bold, Balanced and Brief - And Tell a Story

PR Tip #15: In All Communications, Accentuate the Positive!

PR Tip: #16: It's Better To Work It Out Than Duke It Out

Pr Tip #17:  Speak Up: Secrecy Breeds Suspicion

Pr Tip #18: Don't Dignify Petty Criticisms

Pr Tip #19: Keep Employees in the Loop

Pr Tip #20: Perception as Reality

Pr Tip #21: Be Brief and Well-Rehearsed

Pr Tip #22: Choose Hope, Not Hype

Pr Tip #23: Keep Step with Time

Pr Tip #24: Credibility Rests in Good Actions, Not Good PR

PR Tip #25: Set the Record Straight

PR Tip #26: Use the Language of Accountability

This is part of an ongoing series of practical public relations tips taken from Jim Hoggan’s book, Do the Right Thing: PR tips for a skeptical public.