Case Studies

CASE STUDY: A&W CRUISIN' FOR A CAUSE

Challenge:
A&W wished to raise awareness for their fundraising efforts for the Multiple Sclerosis Society. 

Solution:
Hoggan & Associates worked with A&W to pair their popular event “Cruisin’ the Dub” with their fundraising efforts to gain momentum and bring awareness to the MS Society.  A&W’s president and a Hoggan representative toured A&W franchises throughout the country, speaking to various publics about MS and how A&W was contributing to the MS society.  Pairing the vintage cars with the cause ensured popularity targeting various generations and demographics in Canada. 

Result:
A&W was able to raise over $500,000 for the MS Society and gain much deserved media attention to A&W.  Hoggan continues to work with A&W on various projects, and is currently facilitating the organization of “Cruisin’ for a Cause 2010”.